What is Affiliate Marketing?
Affiliate marketing is a recently developed marketing tactic that makes use of a company’s blog or social media platform to drive sales for another company’s products. When a consumer purchases the product, the blog would then earn a commission for the sale.
As an example, a blog about parenting may write about a children’s storybook, then provide a link to the website of a company that sells the book. If a reader of the blog clicks on the link and then purchases the book, the blog earns a commission. With the help of Search Engine Optimisation(SEO), you will then be able to earn a higher income since there will be more traffic directed to your website.
Why should you do Affiliate Marketing?
Affiliate marketing is possibly one of the easiest ways for companies to earn passive income, whether they are the publisher (blog) or advertiser (e-shop). Publishers can earn from their steady stream of website visitors and advertisers earn from sales.
One of the most attractive aspects of affiliate marketing is that there is minimal investment of money needed for either parties. This is unlike other internet marketing models such as the pay-per-click (PPC) model which requires advertisers to pay for each click, even when no sales occur.
If you wish to find out more, please feel free to consult our friendly team at Impossible Marketing!