Whenever your SEO specialist starts throwing out terms like panda, penguin, hummingbird, and pigeon to explain the benefits of an effective and updated SEO strategy for a business, chances are you will start to wonder what these birds and animals have to do with business. Your behaviour is completely understandable since you do not have any idea about SEO and what it can do to bring your website to the limelight. The good news is that now you do not have to comprehend every word your SEO specialist uses; you can attend an SEO training course to find the answer to all your queries related to these terms.
Whether you prefer listening to your SEO specialist or feel more comfortable attending an SEO training course, here is a list of 5 important things you must know about SEO before you upload your business website onto the Internet.
What is SEO
If you are a new business owner and new to the world of the internet then the word SEO will be very disturbing for you. SEO is the most powerful program that will elevate your business sky high. The key to success is you knowing what actually Search Engine Optimization (SEO) is, how it works and how you can be one step ahead of your rival companies. The best way to establish your supremacy in the online world is to know how search engines are constantly updating, and what you can do to adjust your SEO strategy and content with respect to these changes and updates.
Content Is The King
Content, whether in the form of information displayed on your homepage or product description, is more than just words and letters. So, before you start building your website, make sure you have good content with clear sentences and proper keywords, with appropriate keyword density, ready to be uploaded. Google and other search engines use keywords and keyword density to interpret your site.
Google Plays A Vital Role
A few SEO experts position Google as the adversary, but it’s not true. The aim of Google is to show the most informative and top websites that exactly match the keywords written in the search field, which means Google favours website which has appropriate content that the user will understand and love reading.
User Intent Optimization
As the internet users become more familiar with the internet, and search engines have become more complicated, the search phrases of users have become more exact. Phrases with the keyword will still be very significant, but the owners of the website and experts of search engine optimisation will need to be more attentive in 2018 for knowing what the internet users are looking for.
While ranking websites, Google takes mobile accessibility into consideration. However, some SEO experts think that mobile-optimised sites will always appear above sites that have been designed exclusively for the desktop.
Once you are done attending an SEO training course or listening to your SEO expert, you should have a clear understanding of the above-mentioned facts about SEO.