Search Engine Optimization (SEO) is a great way to increase the visibility of your business in search engine results. It has the potential to increase your website traffic and brand awareness significantly. Every day, people use online search engines like Google and Yahoo to look for products and services. If your company website does not appear on the first page of the search results, customers may not be able to find you. If you want to gain more visibility, more traffic and eventually increase revenue for your business, it is vital for your website to be in the first pages of search results. So what can you do to rank high? What does it take? You need to send the right signals from your website to search engines. Here are five amazing tools you can use to improve your ranking.
Choose your keywords wisely
Identify the most suitable and relevant keywords for your niche that search engines can optimize. To achieve this, put yourself in the shoes of the searcher and brainstorm on the words one would type in a search engine when looking for a particular product. Avoid general terms as the site may receive traffic from people who are looking for a different service from what you provide. These general keywords are also very competitive since it covers a wide range of business. Choosing to optimise your website with the keywords “Singapore Flower delivery” will be more effective than using just “Flowers”.
Optimize your homepage title and description
Add the most important and relevant keywords to your home page title. Google, Yahoo, Bing and other search engines will use the information provided to create your website’s entry in the search engine results page. When writing your homepage title, use keywords that represent your company. The homepage description should also be intriguing enough to make searchers want to visit your website when it appears in the search results.
The Uniform Resource Locator(URL) is the link that is displayed on the search results page to direct visitors to your site. The appearance of your URL influences whether or not people will click on it. Make it readable, simple, and descriptive and whenever possible, use a single domain. Remember, the easier a URL is to read for people, the better it is for search engines. A well-created URL provides both visitors and search engines an indication of what your business offers.
Write content that is shareable
Shareable content is the potential of a given piece to be shared from one person to another. The more people share content from your website to other online platforms like Facebook and Twitter, the wider your reach. When a link is shared multiple times on a social media platform, search ranking algorithms assign more importance to the related content, hence ranking it higher. If you want your content to be shareable, write captivating articles.
Optimize your images for SEO
Search engines search for keywords within your image file, so make them as unique and descriptive as possible using words that are related to your page information. It helps search engines to know that your image is related to a particular product. Search engines consider load speed as a factor when ranking, so avoid uploading large sized images since they take longer to load. If images load slowly when a user visits your page, it could result in a low rank.
Besides the above valuable tools, there are many other ways to make your website rank high in search engines. For an in-depth study, you can enroll in an SEO training course to learn all the necessary aspects that will help your business rank high.