SEO and content marketing are like two peas in a pod. Some people may think content marketing eliminates the need for SEO, but each one of them is as useful as the other. As a matter of fact, SEO boosts content marketing as the more your site ranks high in search engines; the more people become aware of your brand. On the other hand, the more you market your content, the more search engines notice and rank you high in search results. Content marketing continues to evolve, and video advertising is increasingly taking center stage in today’s digital world. People love watching videos, but they are choosy as well. Not all video ads posted online will become viral. So how do you get your target audience to view your videos? Will you need SEO training? Below are the elements you can employ.
If you create and post videos just because you can, they are less likely to attract viewership. Your video content should not only be relevant to the target audience, but it should also add value to the viewers. Provide great content that provides new information and solves problems.
Create interactive content
Instead of having people passively view a 40-minute video; you can gamify it with quizzes and contests to make it more entertaining. Check online for easy to use software that will help you create interactive videos that engage audiences across all channels.
Use transcriptions and captions
Transcriptions give people the option to read a video if they are unable to listen at the time, through speech recognition technology. It also provides the necessary keywords for a search engine. To increase your ranking, include video transcriptions to the HTML of each of the pages where you have posted your videos.
Make your videos shareable
It is a proven fact that viral videos have the potential to increase your SEO ranks and general brand awareness. Make it compelling for people who watch your videos to share them with their peers. They must be of high-quality and exciting to get the most natural viewership.
Optimize your videos for mobile phones
People use their mobile phones more than they use desktops, so optimize your videos for mobile users to increase visibility, traffic, and rankings. Your website should be responsive on all devices, not just the desktop and mobile phones. When you post the video on your site, consider how viewers will access it via their mobile phones and tablets.
Optimize your metadata
A sitemap provides important details such as the video’s title, subject, duration and intended audience, which search engines require to get a clear picture of its context. Remember also to include a link to a landing page. Adding such information to your video will make it searchable.
When your videos take too long to load, two things happen- page visitors abandon the page, and the search engine takes note. Search engines consider load time in their algorithm, so videos that take long to load will be pushed at the bottom of the rank.
Search engines give priority to content that is trending, so keep yourself up-to-date with the latest trends to create videos that can improve your ranking. Give a unique take on trending topics in your industry to gain relevance and credibility.
Allow others to embed your videos
Allow people to share your video with others to increase viewership and link building. Getting more people to view and share your video will send a positive signal to search engines and get you ranked high in the results pages.
Once you have included the above elements in your video, post it to multiple channels for more exposure. You Tube, Daily Motion, and Vimeo provide a large platform for your videos to gain views. Post the links to your videos on social media pages and your website. The more visibility you get for your video, the better your SEO results.