The internet has made it easy for people to get services without the limitation of time and space. Whenever someone needs something, all he or she needs to do is type in a search engine and numerous results will show up. If for instance, you are looking for gardening services, you can easily search for numerous companies offering them near you.
All you need is to visit their business websites and choose one that is in line with your needs. With that in mind, you now understand the importance of ensuring that your website represents your business model and projects as you would want them to appear. If your site is not performing well, you will experience a high bounce rate. You may not know how your website is doing unless you seek professional advice or ask a second opinion from the experts.
Use the following tips to analyze your site and improve your Search Engine Optimization(SEO) ratings:
Take time to do a keyword research for the words with the most searches and go through the keywords you have utilized. The keywords are the key to driving traffic to your site. If you have not used the right keywords, your site will experience poor traffic. Use several keywords and ensure they reflect your business. When choosing keywords, ensure they also reflect your location so that customers can quickly locate you.
Type of content on your site
The kind of content on your site will determine how long someone stays on your website. Your goal is, of course, to make your potential customer stay as long as possible. Focus on creating informative content that will be of help to your readers. It could be information on your products, educative material on how to use your services or the benefits of your services. If you do not have good content on your site, customers will not see the need to check what you have. Remember to keep updating your content and engaging your customers frequently to remind them you are still around. Frequent updates on your website will also improve your SEO rankings.
Your site’s speed
The speed of your website will encourage or discourage potential customers to check what you have to offer. If your site takes ages to load, customers will be discouraged and move on to the next option. Seek professional support to check what could be affecting the speed of your site and ways of improving it. You can also run Google’s page speed test to find out how well your website is doing.
An excellent image speaks volumes. People naturally avoid things that require too much effort and may abstain from reading through pages of web content. Check the type of images on your site to see whether they reflect your products and services. If they don’t, consider revising them to the standards you wish. You should also check the images and ensure they are of an appropriate size. Images that are too large could also affect the speed of your site.
Make your site mobile friendly
Most people today search for products and services through their cell phones. Google will, therefore, give a better ranking to sites that are more mobile friendly as compared to the rest. If your website is not mobile friendly, you could be losing business to your competitor. Make changes to your site that will make it mobile friendly and increase your ratings on Google.
Check your backlinks
Analyze your site and find out whether the backlinks you have used are adding any value to your site. If they are not, you may need to revise your strategy. Go for websites or blogs that have a huge following and that will add value to your business. When choosing such blogs, ensure there is no conflict of interest to avoid sabotaging your business. If you are not sure how to go about doing it, consider enrolling for an SEO training course to equip you with the necessary skills. The skills will help you make objective decisions when searching for the right backlinks to create.
These tips will help improve your site ranking in Google and other search engines. With traffic on your site, you are likely to enjoy better conversions and increased sales.