We can all agree that the digital space has over the years risen to become an essential component in every company’s marketing activities. Today, any marketing strategy will be incomplete if it lacks a digital communication plan. The technological revolution has spurred significant success, and most businesses attribute their growth to its existence.
However, its advantage can also be seen as a disadvantage, as the competition for online visibility has become very stiff. Therefore, businesses need to be up to date with the latest trends and design unique digital marketing strategies. It would be wrong to assume that the same digital strategy that worked very well for your business in 2015 will produce the same results in 2017, a lot has changed. We have listed a few digital marketing strategies you can incorporate in your business this year for better results.
2017 has seen an increase in video content sharing, especially on social media. Platforms such as YouTube, Facebook, and Instagram have made it easy for companies to engage with their fans in real-time. Video engagements have been known to rate higher compared to other forms of communication, as most people go online for entertainment. Make use of this opportunity by incorporating fun and information in your video ads to attract the attention of viewers.
Influencer marketing is rapidly becoming a common form of advertising for many businesses. Today, a clothing company will have a well-known actress take a picture in one of their dresses and post it on social media. This sort of marketing delivers organic exposure for your brand, as potential customers are more receptive to endorsements from a person they admire. It also allows you to reach out to a broader audience as these influencers have a huge following.
Visual content marketing
Facebook posts with images receive more views and comments than the ones that do not. Similarly, tweets that have images get re-tweeted 100% more than text-only tweets. Our human brains are wired to process visual information faster than text. When you create visually appealing content, you not only get the attention of your audience, but you also increase comprehension and recollection.
The number of social media channels continues to grow. Today, there are more ways for businesses to reach their customers online. Take advantage of this by creating multi-channel campaigns. A single campaign that can cut across different channels will reduce costs and improve the effectiveness of your marketing activities. Besides mobile and desktops, your campaigns can extend across various devices.
Search Engine Optimization(SEO)
SEO is one of the best strategies that you can apply to boost traffic to your website and ultimately generate higher revenue for your business. As a business, you can choose to hire a professional SEO company to do the job, or you can enroll your Information Communication staff for an SEO training course to build their capacity. Either way, the potential of SEO to build brand visibility and increase ranking in search engines should never be ignored.
Digital technology is becoming more advanced, and the opportunities for businesses to engage with customers are seemingly endless. Creating an effective digital marketing strategy is a matter of staying up-to-date with emerging trends to see what can work well for your brand.