You just developed a website, and it is now up and running. However, it is not translating to what you are looking forward to. Through different types of research, you learn that having a live website is just not enough. You also learn that there other websites out there just like yours. A peep through their websites indicate you have a better website, or so you think, but theirs seem to attract more traffic within a short period.
You also learn that they have more lead conversions thanks to the website. It occurred to you that you cannot walk the journey alone and you need to hire an SEO company to turn the right buttons on your website and do the magic. However, where do you start? Google gives you numerous results after typing SEO agency. So how do you know which one to pick?
A scan through some of their websites and their services promise you heaven. You are still confused which one to choose. Further engagement with them on phone or email and boy! They all promise to deliver excellent services. If you are still in confusion, here are some tips to help you make that important decision.
Know what you want
Before going out to engage any SEO agency, decide the exact services you are seeking. Are you looking for a one-time contract? Do you wish to work with the company for a long time? Narrow down the job to what you need, then sample agencies within your geographic area that offer such services. Have objectives in mind that you wish to achieve by the end of the contact and compare with the companies you have selected. With that in mind, it will be easier to choose an agency that will deliver the services.
Check the portfolio
Most companies have a section for portfolios on their websites. Go through the portfolio and check out the performance of the companies whose websites they worked on. How successful are these companies especially on traffic and conversions. Did the SEO agency help deliver on the KPIs of the company? You can even talk to the companies and ask for their opinions of the agency but professionally and discreetly. Doing this will help you narrow down on the selected SEO companies.
Let us be candid. Every company’s portfolio and testimonials will have their best on their website. What we get to read are the best experiences of their customers. However, how about the clients who did not have such a good experience with the company? Where do we get to read these testimonials? Not on the website of course. The only place you can sample the other side of the coin is through conducting a background check on the company. You can either do this online or talk to industry players who may have sought SEO services from various companies. You can, therefore, make a decision depending on the kind of negative feedback you get.
Choose a company that has an excellent customer service support. They should have a professional to answer your questions and walk you through the process. A company for instance that takes ages to answer your email or return your call is a red flag. Remember you have a company to run and every minute counts.
Once you start engaging several SEO agencies, you are likely to get free quotations from them. Most SEO companies will offer free consultations and quotes since they hope to pursue and win the contract. Once you receive the quotes, compare them with your budgets and settle for one that will give you value for money. However, remember the most expensive or cheapest service provider is not the best or worst. Do your market research on pricing and decide what is best for you.
Use these tips and settle for the best SEO agency. However, you will also require some basic SEO training to complement the services of the agency. Enrolling for an SEO training course will, therefore, be an excellent idea.