What is an SEO campaign?
An SEO campaign is a procedure of making your website visible through Search Engine Optimization(SEO) efforts. It is a free medium to make your site rank on the first page of a search engine. It helps create organic traffic to your website and is beneficial for brand exposure.
Focusing on SEO is crucial whether you are an online marketer or a local business owner seeking to create an online presence for your business. The way Google recognizes a website is constantly changing. In order to rank your website, you need to undergo some SEO training or have your employee(s) undertake an SEO training course to understand the techniques behind ranking your website. Competition keeps getting tougher and being on par with technology will help eliminate the chances of giving your competitors an unfair advantage over you.
The following tools will come in handy for your SEO campaign:
Word press is the most popular publishing platform for managing a website. There are adequate themes to choose from on WordPress, and you are much likely to find a design you like. Using SEO plugins like WooCommerce on WordPress can make the creation of an e-commerce store easy. The platform also carries plenty of plugins that are built to help boost the SEO of your website.
E-releases is an ideal way to send your message to small platforms, national outlets, and journalists. Through e-releases, small businesses can benefit from backlinks from related news and the industry. Linking up to the relevant sites can highly increase your rankings.
Brightlocal is a tool that features different structures suitable for individuals and organizations. It has a citation manager provision to add citations from various sites across the web. Brightlocal makes it possible to generate full reports on citations, reviews, and rankings for use by clients and site owners.
Google analytics is an underutilized tool because it is seemingly complex. However, it is very effective in studying traffic data. For example, a page may be receiving traffic from a different website, or have a high bounce rate. When you get traffic from a different site, you can tap into it to the maximum. Google analytics will also enable you to identify the cause for the high bounce rate and have it fixed.
Whitespark is an assortment of tools that can simplify the SEO procedure for local businesses. It consists of a citation finder, a rank tracker, a reputation builder, and a link prospector. The citation finder scans directories and local sites. The rank tracker checks rankings for your keywords locally. The reputation builder entices users to leave positive reviews. The link prospector is used to find link-building opportunities across forums, blogs, and professional establishments.
An SEO campaign is an indispensable marketing method. With the right tools, SEO knowledge and knowledge about your brand, you can project yourself higher in the market. An SEO campaign will give you a cost-effective head start in marketing.