Over the last few years, companies have experienced an evolution in the shopping habits of consumers. People now prefer going online to access products and services, as it saves time and energy. It is important for companies to continually remain updated with the latest trends in the online space if they are to have a competitive edge.
One of the main reasons why we invest in websites is to generate sales. That is why many businesses send their employees for an SEO training course in order to know the tips and tricks of getting high traffic to their websites. Every time a potential customer visits your website, your hope is that they will make a purchase. When they complete that desired action, it is a conversion. The higher the conversion rate, the higher your revenue. Conversion rate optimization needs a lot of time and resources, so it is wise to do it right. We have listed nine tips that will help you convert a higher percentage of customers.
When people visit your page, you want them to be able to go through it without struggling to find what they are searching for. Poor visibility of your site can hinder conversions, so use the right graphics, fonts, and visuals to make the experience fast and easy.
Indicate a call to action(CTA)
Make it easier for page visitors to proceed to the buying process by placing a clear CTA at the section of your landing page that is visible without scrolling. Avoid putting many different CTAs on one landing page. Multiple actions will be too overwhelming for the user, and when people are overwhelmed by something, they run!
Technology advancement in the mobile industry has grown drastically. With smartphone use on the rise, more people are now using their phones to pay utility bills and access various services. Optimize your website for an easy mobile navigation to increase your conversions.
Images are a great way to capture the attention of your visitors. Use visually appealing pictures that will evoke the emotions of a visitor positively. Additionally, do not use downloaded images from other websites. Customers want to see real time images of your products.
Shorten your forms
People do not fancy the idea of spending ten minutes of their valuable time filling forms for purchase. Make your form as short as possible with a key focus on the most important details such as name, physical address and phone number.
The higher the load speed of your website, the higher the conversion. Ensure it is responsive and that the loading is fast enough. If your site is too slow to load, visitors will lose interest and move on to a better site.
In today’s digital world where almost all interactions happen online, customers will appreciate a little personal touch from your business. A simple welcome message at the bottom right corner of your page or a personalized video will work wonders when it comes to conversion rates.
Have a clear headline
The headline is the first thing most visitors will read the moment they land on your site. Use a clear headline that hits the nail on the head without taking page visitors round in circles. They should be able to know what your business is all about from the headline alone.
Avoid cluttering your pages with too much content or too many images. No one reads web content like they would a book, they simply scan through the information. Too much content will be exhausting to the visitor. Too many images will take attention away from the central message, and ultimately decrease your conversion rates.
Run an A/B test from time to time to analyze your progress. A/B test is performed through split testing, whereby you split your website into two versions. You then dedicate version A to a set of visitors and version B to another set. Finally, compare the two versions to see which one has the highest conversion rate.