To many people, Search Engine Optimization(SEO) sounds like rocket science. The technicalities behind keyword use, image optimization, home title description, URL optimization and much more can be a little hard to grasp for most people. Mastering SEO to the point of becoming the most sought after expert may not be easy to achieve; it takes a lot of time and dedication. However, you can learn the fundamentals in just a few days. After all, we are living in a digital world and SEO is one of the essential components of every business digital marketing strategy, so learning the nuances is more of a necessity than a want. It will take your business to new levels and give you a competitive edge over your business rivals. This clear guide explores all the important aspects of SEO that will help generate traffic to your website, if well implemented.
What is SEO?
People are searching for products and services online through search engines, like Google, Yahoo, and Bing. Search Engine Optimization (SEO) makes this process easy for businesses to present themselves to clients who are in the ‘search’ process. Through SEO, your company website will appear on the first page of the search results and become visible to potential customers.
How do search engines operate?
The SEO process starts with a search query. Search engines will then pick words from this query and search through their database for related keywords. They employ mathematical equations known as algorithms to sort relevance and popularity. The results will then appear on the search results page, through a ranked list of the most relevant websites that the user may find useful for their search.
Some SEO basics include:
The title tag
The title tags you use on the pages of your website will tell search engines what the particular pages contain. Title tags influence whether or not people will decide to visit your site when it appears in the search results. Indicate your company name and use relevant keywords. To maximize search engine results, ensure that each page has a unique title tag.
If you want to rank high in the search results, incorporate the relevant keywords into your domain name. For example, Furniture.com will rank high for searches that are related to furniture. Search engines use the keywords indicated in domain names as a ranking factor, so make them unique, readable and memorable.
Image and ALT-tags
People will always search for images when looking for products. To make your website rank higher, use proper image file names and keywords that can easily be picked by search engines. ALT is an HTML component that allows you to give alternative information for an image if a user is unable to view it.
The sole purpose of link building is to get other websites to link to yours. Whenever trusted sites link to yours, Google and other search engines get the idea that you are a trustworthy site. The more the sites you have linked to your site, the more search engines begin to notice and rank you high on the search results page. One way to get links is by creating great content, as it will naturally attract page visits and shares.
Search engines have been known to favour websites that have unique, engaging, and shareable content. When you are creating content for your site, consider these three elements and create content that is relatable. Search engines will notice your presence and authority.
As mentioned earlier, SEO training is a broad subject that we cannot fully explore overnight. There are many other elements to it, but they all come down to proper keyword use. Commit to using simple, human-friendly and unique keywords in both your on-site and off-site optimization if you want your SEO efforts to bear fruit. Finally, make your website mobile friendly with a good load speed.