Many companies are coming up with sites in an attempt to boost their brand visibility and increase sales. Over the last ten years or so, businesses have shifted from the contemporary brick and mortar, and are embracing digital marketing into their business models. As a result, readers have come across all sorts of websites, some not so good.
Having a website for your company is one thing and getting sales from the site is another. The only way your site will generate money is if it attracts valuable traffic. If your targeted customers do not interact with your site, they will have no idea of your existence. It is therefore important to ensure customers can easily find you through Google. For them to easily access your site, Google must rank you at the top. With that said, the following tips will help you work the magic and ensure your website is highly ranked in Google:
Localize your site
The first thing customers look for when searching in Google is a service provider near them. For instance, if a client is interested in bus charter services and they are in Singapore, they are likely to type, “Bus charter services in Singapore”. If your website does not capture the location of your business, it will be difficult for customers to find you. To ensure you get it right with your locality, include a meta description on your website, detailing the kind of services you offer and stating the locations of your business. Make the description unique to ensure you stand out from the rest. Remember, there are other companies offering the same services. Include a phone number and other contact details on your website as well.
Key word use
Make proper use of keywords in your website. When conducting keyword research, think about the specific services you are offering and use the keywords to attract traffic to your site. If you are providing cleaning services, for example, ensure the keywords appear in your meta description and the content of your website while making it as natural as possible. If you make proper use of the keywords, customers out there looking for such services will be directed to your website. However, if you find it difficult using keywords on your site, you can enroll for an SEO training course to know how to go about doing it.
Free things will never get you far. We always spend money to get more. The same will apply for your website. For you to rank top in Google and other search engines, you will need to pay for services that will help promote your site. For instance, you may not be a great writer, but you will require content for your site from time to time. Hire writers who can develop excellent content for your site or even hire professionals to audit your website.
Check on the speed
Customers will not spend their precious time waiting for your site to load. You may be offering the best products and services within your locality, but if the speed of your site is too slow, you will lose your traffic. Try shifting your place and put yourself in the shoes of the customer. What feeling do you get by trying to log in to your website? How quick and easy is it to navigate through the site? Analyse your website from a consumer’s point of view and if you find that the speed is too slow, you can seek professional advice on how to change it.
There are several methods and tricks you can utilize to boost your visibility in Google and other search engines. These are just some of them. The things that Google looks out for will keep changing as well as technology advances. You can stay ahead of your competition by keeping yourself up to date with the latest information about Google’s marketing tools.