A YouTube channel can be personal or held by a business. The main difference between a personal and a business channel is that a personal channel is managed by one user while a business channel can have different users. The channel will display your account name, account type, description, videos uploaded, and any other information you may add depending on your objectives. There will also be a segment whereby your viewers will type their feedback.
Often termed as the world’s second biggest search engine after Google, YouTube is an ideal way to promote your business considering the number of users on this platform. You can showcase your products, provide further information as prompted by viewers and respond to the customer reactions. Your channel needs to rank high up on Google and YouTube to have adequate viewer traffic.
How do you create traffic to your YouTube channel?
To create traffic on your channel, you need to use keywords that can aid in your Search Engine Optimization (SEO). This refers to using words that consumers are actively searching for, and those that suit your line of work. By targeting the right keywords, you will be able to direct all your SEO efforts to these keywords, hence helping you boost your YouTube channel or videos’ ranking on the first page of Google and Youtube. If all these sound too confusing, you can consider enrolling for a short SEO training course to give you an understanding of how to fully make use of your video as a marketing tool.
Apart from optimizing your channel, your content should be appealing to your viewer and be able to generate enough buzz for Google and YouTube to decide that it is worth retaining. The following tips will help you boost the effectiveness of your Youtube channel:
Produce high-quality videos
You might have beneficial information to share. However, it is the quality of the video that determines whether the viewer will watch it to get the information or move on to the next video. Poor video features like poor resolution, poor lighting, and poor sound will discourage your viewers from watching your video. Make sure to capture your video using an HD camera. You may also need a video editor to enhance the visual effects of the video.
Pay attention to reviews
Your audience usually lets you know what they think about the video, products, and brand. They might also provide after-purchase reviews on your channel. Acknowledge all the comments, appreciate the positive feedback and offer solutions in case of complaints. Client feedback will draw your attention to oversights if there are any at all. Be ready to answer questions and make clarifications when required.
Be creative with your brand
Every day, different users upload millions of videos on YouTube. Brand yourself in such a way that your username and video titles reflect the type of videos the viewer should expect from you.
Consider the length of your videos
Your video length should fit its purpose. A brief video will leave the audience dissatisfied, and they will move on to look for other videos that provide more value. Having videos that are too long will bore the audience, and they may not even make it to the end of the video.
Use relevant tags
The tags you choose for your marketing videos should be related to the information you are passing. In fact, you can use your targeted SEO keywords in your tags so that viewers can find your video when they search for something related to your business. These keywords will determine how fast your videos pop up in searches.
YouTube is the biggest available channel for sharing visual graphic content. Having a channel is an excellent way to pass information from your business to your consumers. With a little bit of SEO training, you can make your channel more visible. Always remember that a good Youtube channel is made up of a combination of targeted keywords, great quality, creativeness, appropriate length, branding, and useful tags that will help boost your video and make it worth watching.