What is Email Marketing?
Email marketing is another strategy of online marketing that involves the sending of commercial messages to potential consumers through emails to stay connected with them. It is a great tool to build customer loyalty or promote a brand’s current offering without having to incur huge expenses that traditional mediums like print space or television advertisements do.
Why is Email Marketing important?
Email marketing enables a business to reach out to a massive audience in an instant. With a database of active emails on hand, you can simply craft out your promotional email and disseminate this information to a pool of potential customers. It is one of the most important platforms your client will depend on to look for information or updates on your company’s activities or offerings. You can even segment your database and create personalised emails for your target segments to provide a more customised interaction.
How can Email Marketing help your business?
The bigger your database is, the more effective your email marketing will be. Email marketing is all about numbers. Take a look at this example:
Assuming that your database contains 1 million email addresses, you just require 1% (1mil x 1% = 10,000) of these potential customers to find out more about your business after you send out your promotional email. Within this 10,000 potential customers, even if only 1% (10,000 x 1% = 100) of them will call you for more details, you will already be looking at 100 customers that will potentially close a deal with you.
Impossible Marketing currently holds a database of about 1 million active email accounts. Feel free to contact us if you wish to find out how this marketing technique can help expand your brand’s potential.