Search Engine Marketing (SEM) is an online marketing strategy that uses Google’s advertising space to position your website on top of a search engine result page(SERP). It is also commonly known as Pay per Click.
Why is Search Engine Marketing (SEM) important?
Every day, there are at least 3 billion searches registered on Google (Source: www.internetlivestats.com). Chances are, part of these searches are actually for your very product or service. The problem lies in whether your potential consumers are able to find or reach your website.
Like Search Engine Optimization (SEO), SEM is very targeted and your efforts will only reach customers who are interested in products and services related to your business. The advantage of SEM is that payment only needs to be made when a customer clicks on your ad and gets redirected to your website.
How is Search Engine Marketing (SEM) helpful to my business?
In traditional advertising, offline channels like newspapers and radios are used as advertising mediums for businesses. One advertisement can cost a business as much as AUD $7000 per day. The issue is that while these mass mediums offer a large audience reach, the proportion of audience that is actually relevant may be very small.
The strategy SEM uses is to zoom in on customers presently looking for your offerings on Google. This means that your website will appear only when keywords or phrases associated with your business are searched. You will only make payment for your advertisement when a click-through happens.
Another benefit of SEM is that your website may be placed above any other websites that are organically ranked through search engine optimisation(SEO), making you extremely visible to your potential customers and giving you a competitive advantage over them.
What are the benefits of Search Engine Marketing (SEM)?
In contrast to traditional advertising, SEM enables you to focus on people that are making relevant searches to your business.
Unlike other strategies, SEM is able to bring your page to the top of the SERP in one day. This translates to an immediate connection to potential customers.
Apart from only targeting relevant audiences, the cost effective trait of SEM is that you only make payment when consumers click on your advertisement.
SEM also enables you to decide the maximum amount of money you want to pay for each click, allowing you to have greater control of your budget for marketing.
Since you need not pay if customers do not click on your ad, you are able to get exposure for free when the ads appear on their Google SERP.
Be seen anytime, anywhere
For SEM, your advertisement is visible 24/7. You can also increase the reach and exposure of your brand across borders to other countries as well.
How does Search Engine Marketing (SEM) work?
In SEM, your advertisement will not be displayed after the allocated budget has been met.
If you have allocated a monthly budget of $1000, your daily budget will equate to $33.33. Assuming the keyword you have chosen to target costs $1/click, your budget only entitles you to 33 clicks/day. Your ad will not be displayed anymore until the next day when the 33 clicks have been reached.
Feel free to contact us to find out how Impossible Marketing can help manage your Search Engine Marketing and enhance your business position!