What is Social Media Marketing?
With massive social engagement online, Social Media Marketing (SMM) has grown immensely popular, especially among the digital users today. SMM is a type of online marketing strategy that utilises social networking sites(SNS) like Facebook, Twitter, Google Plus and LinkedIn to direct traffic to your business and website.
The difference between Search Engines and SNS is that the latter is able to capture demographic information about their users, allowing marketers to craft and direct their marketing efforts more accurately.
How does Social Media Marketing (SMM) work?
In a typical Social Media Marketing (SMM) campaign, you can expect the following:
- Building social media presence for the brand on major SNS platforms (Eg. Facebook, Twitter and Google Plus).
- Connecting with your targeted audience with sponsored posts
- Producing content on your business website that can be shared on SNS
- Encouraging two-way communication with your clients and audience on your SNS through videos, surveys and contest giveaways.
Why is Social Media Marketing (SMM) Important?
The needs and wants of a consumer are the most crucial things a business needs to know. What allows a business to understand these needs is the social connection between the business and its consumers. Be it in real life or online, trust and communication are fundamental in the purchasing process of a consumer. Word of mouth also plays a vital role in lead conversion where the potential of a sales closure is highly influenced by authentic reviews that could either put your business in a positive or negative light.
SNS is the platform that allows this exchange to happen. This is why it has become more important than ever to properly manage your social media accounts as well as fully utilise this avenue to reach out to your consumers.
A good example will be Facebook “Likes”. Your profile online has a huge impact on what consumers portray your brand to be. Compared to a brand that has an inactive page and very little Likes, a brand with an active page that has received millions of Likes will definitely look more credible and appealing.
What are the advantages Social Media Marketing (SMM)?
While Search Engine Optimization(SEO) allows you to target consumers based on the keywords searched, paid social media advertising tools (Eg. Facebook sponsored posts) allows business owners to zoom in on their target demographics based on the data captured from user’s profile and activity in the SNS accounts. This ensures that the number of reaches you paid to achieve will not be wasted on an audience who has little relevance to your offerings.
Word of Mouth
Word of mouth is one of the most powerful ways you can market your business. “Shares” and “Likes” on Social Media are akin to word of mouth – potential customers are more likely to trust the quality of products and services favoured by friends or family on their SNS. The more “Shares” and “Likes” your business has, the better the public perceives your brand.
Similar to the concept of Pay Per Click (PPC), Facebook allows you to set up advertisements on their platform and will only charge you when a Facebook user clicks on your ad and gets redirected to your website. If no clicks are registered, you will simply help your brand gain more exposure.
Increase Brand Awareness
With a large number of user base worldwide and the potential of content spreading virally, social media is a very good channel to increase brand awareness.
Better Customer Experiences
Social media is a good platform for consumers to give their feedback, opinions and suggestions to a business. It is the first communication channel that consumers will seek to get information, updates and communicate their needs. Businesses that are able to respond and publicly demonstrate customer service level on their SNS will be able to better capture their consumers’ confidence.
Points to take note on Social Media Marketing (SMM)
SMM runs on a similar concept to Pay Per Click (PPC) where your advertisements (Eg. Sponsored Posts) will be run based on your budget and the sort of engagement you want to pay for – clicks or impressions. When your budget is used up, your advertisement will no longer be shown to your potential customers.
Example: If you have a $1000 marketing budget per month, this equates to $33.33 per day. If your promoted post costs $1 per click, your budget can only last for 33 clicks for that day. After 33 clicks from potential consumers, your ad will not be shown anymore until the next day.
Feel free to contact our friendly consultants to find out how Social Media Marketing can help you and your business!